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TVC for CARE, A Different approach. Fair world.

CARE, an international development aid organization, conducted a TV campaign from April to juni 2020 in the Netherlands. In this context, she wanted to have a commercial produced, aimed at increasing brand awareness (corporate communication).
 
QUESTION FROM THE CUSTOMER
Over the past six months, a lot of effort has been put into positioning CARE in the Netherlands: CARE fights poverty by combating inequality, and the pay-off: A Different Approach. Fair world. CARE wanted to introduce itself to the Dutch public through a corporate campaign.They choose this campaign period because of CARE's history: the organization grew out of American food aid to Europe after World War II. CARE packages have also been distributed in the Netherlands. 75 years of liberation is a big and important theme in the Dutch media. It is also a theme that still touches and occupies the Dutch public.
 
SOLUTION
By tapping into 75 years of liberation based on the history of CARE, CARE Nederland has the opportunity to take a special 'mind position' with the Dutch public and to distinguish itself from other development aid organizations.
In consultation they wanted to make use of historical video material from CARE, combined with an animation about (the history and work of) CARE with a clear pay-off


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TVC for the Dutch Fireplaces Brand Organisation (NHK)

QUESTION FROM THE CUSTOMER
Giving consumers a positive feeling, warmth and security, which radiates fire, is precisely something we certainly need now. Emphasize that there is always a fireplace / stove in every house. Second awareness that fireplaces and stoves are not necessarily bad.
We want a 20 seconds TV commercial on NPO 1, 2 and 3 and a 20 seconds Radio commercial on NPO 2 during Top2000. Appealing images, in which warmth, cosiness and atmosphere can be seen in various short images of a family / couple around the fireplace / stove. 

SOLUTION
We had a evening shoot in which we shot all the different fireplaces (Gas, Wood, Electric, etc). The day after we had a one day shoot in which we shot all the 'family' scenes.
On this Day it was a very bright and clear day so all the bad weather we had to add in the post production. Color correction was also a very important thing to get the warm vibe.


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Brandclip for Nimeto, school for creative space creators

QUESTION FROM THE CUSTOMER
In order to build on Nimeto's reputation, we are developing basic materials that we can use to increase Nimeto's brand awareness (online) and to use during events.
Nimeto’s brand values ​​are innovation, creative, collaboration and craftsmanship. 
The video should make viewers feel like they want to go to our school (or let their child go) because, despite being a school, it is also nice. Nice, educational, of this time and of the future.

SOLUTION
We made a clip with a combination of film and graphics (motion graphics, 3d, etc.) to show all the different feature Nimeto has to offer. 

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